Blogging works! Done right and done consistently, it generates leads, creates winning SEO and gets people talking about your firm.
Did you know…?
Companies with blogs get 97% more inbound links.
79% of ‘best-in-class’ marketers rate blogs as the most effective customer acquisition tactic.
Websites with blogs have 434% more indexed pages than those without blogs.
Small companies that blog enjoy 126% more lead growth than those that don’t.
Unmatched creativity. To get people to consume your content, you must give them reasons. The First Commandment of Great Blogging is: be interesting. Think about all the websites you visit regularly. What do they have in common? They provoke your curiosity. They get you to look at the world in unexpected ways. This is our sweet spot. We are obsessed with finding and explaining different perspectives to people in unique ways. This drive is built into our DNA.
Extensive industry experience. Our founder, Adam, has spent 13 years writing top quality content for the web. Lexis Nexis, the web’s most respected reviewer of legal blogs, ranked one of Adam’s blogs in its Top 20 category 3 years in a row, saying that it “does not hesitate to take on controversial and cutting edge topics… presenting them in clear and engaging prose… serves as a virtual water cooler for practitioners.” Successes like these have helped us devise unbeatable systems for delivering superb content.
We recruit great writers and manage them well. Most companies that offer legal blogging services woefully underpay their writers and train them badly (if at all). Surprise, surprise – these writers then churn out uninspired copy that gets ignored by social media and the search engines. It’s a lose-lose-lose situation. Our solution is as obvious as it is uncommonly practiced in our industry: treat writers with dignity and pay them a fair wage. Our writer-focused culture pays it forward. When writers enjoy their work, and they feel fairly compensated, they naturally do better work and care about the outcome. As a result, the content is more interesting, leading to better marketing effects. We also closely supervise and engage with our writers throughout the process to ensure that all content meets our rigorous standards.