Being able to tell prospects “I wrote the book” on your practice area creates a durable competitive advantage. A quality ebook is a marketing dynamo:
Ebooks deliver value to prospects. They do so in an organized way that positions you and your firm as trusted experts.
Ebooks are flexible tools. Create a pay-per-click campaign to drive downloads, upload your book to Kindle, or print it out to give away at your office or at conferences, for example.
Ebooks win over the long term. In terms of sheer shelf life, a quality ebook cannot be beat. Radio and TV spots deliver leads on timeframes of days to weeks. Ebooks generate leads for months or even years. This durability increases the likelihood that you will see a return on your investment.
Unmatched experience. Our founder, Adam Kosloff, has personally written over 100 ebooks for happy attorneys. This is not our first rodeo. We know how to keep projects on track, and we are constantly improving our ebook writing system.
Our writing systems are designed to save you time. Many projects we’ve done have only required our clients to invest 3-4 hours, total. That includes every piece of the process – from the first phone call through sign-off on the final draft. We can deliver high quality, customized ebooks with minimal input from you.
We are masters at translating complicated legal ideas into easy-to-understand, vivid language that lay readers eagerly consume. Most attorney ebooks fail for two main reasons: 1) They oversimplify and give the reader little of value. OR 2) They get too technical and boring. We know how to find the sweet spot in the middle. We are able to explain dry concepts in rich, compulsively readable language.
We have an ear for tone and style that competitors cannot match. We pride ourselves on always writing in a voice that feels authentic to your firm. Our spectrum is versatile. We can be professional/serious, friendly/approachable, funny/creative, etc. We can also mimic any style. For instance, maybe a colleague wrote a piece that you liked; we can use that to inspire your book.
We love helping people see old problems in new light. At its heart, to succeed as a marketing vehicle, your ebook must improve the reader’s life – to offer a spark of insight. Do that for your readers, and they will feel indebted and excited to hear more from you.