Unlike blogs, ebooks or newsletters, website copy is not a nice-to-have; it’s a must-have. Entrepreneurs would call it a “critical success factor.” You need to publish basic information about you, your firm and your practice areas just to get in the game. Obviously, you can – and hopefully will – do more as your site grows to improve its SEO and provide a more compelling experience for visitors.
Exclusive focus on copywriting. Many firms that provide legal website design and other marketing services will also sell you website copywriting as part of a package. In our experience, this work is hit or miss. Copywriting is its own animal, and we know it better than anyone. Writing is all we do.
Experience. We have written several thousand attorney website pages, and we have worked with hundreds of firms handling over a dozen practice areas.
We keep the process moving. Copywriting often constrains website launches. It’s common for developers to get everything in place except for the final copy. Such a bottleneck can delay your marketing efforts by weeks or even months – a costly wait! We solve this issue by delivering on schedule and according to the scope set out for each project.