About Us

Our Mission

We create content you can be proud of, done in a way that respects everyone touched by our process.

What Distinguishes Virtuoso

CREATIVITY

We never run out of new, compelling angles to support our clients’ messaging. We serve your audience original stuff, all the time!

FOCUS

We ONLY write. We stick to the knitting.

EXPERIENCE

Since 2013, Virtuoso has produced millions of words for thousands of happy clients. We serve a wide array of industries but specialize in helping law firms. We feel comfortable writing for most legal practice areas, including bankruptcy, criminal defense, construction, employment, estate planning, family law, immigration, personal injury, probate, Social Security Disability, and workers’ compensation.

“NO SUFFERING” ETHOS

Have you ever gotten copy back from a vendor and had to spend hours redlining it? Have your writers missed delivery dates? These issues fall under what we consider “suffering.”

Our approach is engineered to minimize this kind of thing. The “no suffering” rule goes for our team as well. We treat our writers well and pay them fairly. We also want readers—the consumers of the final product—to feel respected. Before submitting any work, we ask ourselves: “is this actually worth someone’s time to read?”

The 5 Standards

The key mechanism for achieving “no suffering” is what we call The 5 Standards. These are the rules of the game—the guy wires that turn the art of writing into something of a science. We expect our writers to abide by them. Our clients judge our product with them in mind.

1. No fluff.

Do not just fill space. Do not waste time stating the obvious or restating points already made. Make your points; move on.

2. Write with grace.

Use active verbs. Avoid clunky turns of phrase. Pay attention to rhythm and cadence. If you read your piece out loud, would it sound natural, or awkward and bizarre? If the latter, please clean it up.

3. Deliver on the promise of the piece.

Stick to the assigned topic. Follow guidelines that Virtuoso and the client provide. Use an appropriate tone, style, and voice.

4. Pay attention to cause-and-effect.

You’re taking the reader on a journey. Does this journey make sense? The flow must be logical.

5. Respect the reader.

Tell them things that are new and useful. Imagine handing this to a close friend who’s struggling with the problem you’re writing about. Would you be embarrassed to show them? Or confident that the piece will make their life better?

We’re ready to work with you.

Wondering if we can help you with your content?

Connect with us today and start a conversation. It’ll be worth your time.

Our Team

Adam Kosloff, Founder and CEO

After graduating from Yale University with a degree in Geophysics, Adam moved to LA to pursue a career in screenwriting. Among other cool experiences, he got to work for Mel Brooks as a staff writer on Spaceballs: The Animated Series. The freelance web writing he did on the side, however, soon blossomed into a full-scale business—Virtuoso!

Adam’s eclectic career arc is fueled by an unquenchable curiosity to see the world in new ways. He enjoys singing opera, playing tournament chess, weightlifting, and meditation. He’s an advocate for the keto diet and has volunteered his time helping nonprofits like The Nutrition Coalition try to reform the US Dietary Guidelines. Adam lives in sunny Los Angeles with his wife, Claire, a reality TV producer and showrunner, and their three children.

Melody Westphal, Director of Operations

We asked Melody Westphal to describe her career arc in 3 sentences:

“Yes, Drill Sergeant!”
“Kids, get your shoes on and get in the car, NOW!”
“No problem, we can automate that.”

After graduating from the University of Delaware, Melody served in the US Air Force, managing projects and people when the stakes were high. She left the service to concentrate on her growing family, while her husband’s service moved them all over the country and the world. After his military retirement, Melody joined Virtuoso’s world, building and managing the workflow and infrastructure that lets VC grow and bloom. Melody loves solving systemic problems that improve everyone’s workday. She works hard to connect with our writers as people, assigning work according to their preferences and expertise, providing kind feedback, and building systems that make life easier—for our writers, our management team, and our clients.

Melody loves working from home with the dog as her office mate, and she tries to wrap up her workday before the afternoon school-bus-activity-dinner routine starts. She also enjoys cooking incredible meals, knitting, hosting backyard campfires, and taking the family to explore the great outdoors, especially in Delaware’s beautiful state parks.

Patrick J. O’Hara, Portfolio Manager

Patrick O’Hara knows how to cultivate relationships. After studying psychology at Texas State University, Pat dabbled in bartending, inside sales, consulting, ran an HVAC manufacturing operation, engaged in technical sales, and worked as a recruiter. Now he’s our intrepid PM. Through it all, Pat has built his life around an impressive passion for three things: golf, his wife, and personal improvement. His motto: “Be good, do good, and make sure to live this life.”

Pat is always active. He takes pride in adding value, whenever and wherever he can, including constantly improving the portfolio manager’s role to make life easier for clients and writers alike. When he’s not working with VC, golfing, or making breakfast for his wife, you can find him in Baja, Mexico, volunteering and enjoying the beach.