What We Do

Virtuoso creates outstanding content.

• Articles & Blog Writing
• Website Content
• Newsletters & Email Marketing
• eBooks
• Social Media Content
• Special Projects

We build value with content primed to work strategically for your business and your brand.

As an example, for law firms, we have broad experience in practice areas including:

• Bankruptcy
• Criminal defense
• Construction
• Employment
• Estate planning
• Family law
• Immigration
• Personal injury
• Probate
• Social Security Disability
• Worker’s Compensation

Get in touch, and we’ll get started on your story.

Blogs & Articles

Blogs are a source of fresh, relevant, and engaging information that your audience can access on your website. Blogging can help with SEO, demonstrate your expertise, direct traffic to other parts of your site, and drive high-quality leads to your inboxes. Sharing blog posts via email and on platforms like LinkedIn and social media channels can drive more traffic to your site.

Blogging truly works. Marketers that prioritize blogging see a return on investment more than 13 times over businesses that don’t—and companies with blogs get 67% more monthly leads over non-blogging competitors.

At Virtuoso Content, we can help you build and maintain a highly shareable blog. We provide unique ideas tailored to your industry, research them well, and write for your specific audience. We’ll also weave in keywords for exceptional SEO. We run with your ideas, review drafted content with you, and help you develop your unique style and tone.

Your blog will make your business stand apart from competitors.

Website Content: Pages, Bios, Site Refreshes
Your website embodies the character of your business. Well-written content engages prospective customers and increases their confidence that you’re the right source for their needs.

The home page is your high-level introduction to the visitor, while interior pages provide more detail on what your business is, who you are, and what you do. You may need specific pages for each of your specialties and may wish to include pages for case studies and white papers, team bios, information about your history and values, and more.

Why is this important?

• Clients expect professional, informative, and updated websites.
• A great website provides both social proof and SEO to get you into site rankings.
• Your website is a great place to showcase your services 24/7—so you’re getting leads around the clock.

At Virtuoso Content, we’ve written several thousand attorney website pages that work. We understand the complexities of writing great content for other humans that is also optimized for algorithms, and we handle that balance with expertise.

We also keep the process moving—making sure that waiting for copy is never the reason to delay an exciting project or launch.

Email Marketing: Newsletters and Email Campaigns
The email newsletter is a way to connect with an intimate audience through high-value communication that builds relationships. Use it to send tips related to your industry, updates about your company, relevant news, early access to blog content, content digests, and more.

Why email? When you email, you communicate directly with clients, exactly where they are, even when they’re on the move. Research notes that 73% of smartphone users check their email multiple times daily.

Our writers can help brainstorm topics for relevant newsletters, create highly shareable content in whatever length you request, and help you develop a tone that connects with your audience.

VC can build other targeted marketing content for your company as well: once you’ve built up an email list, you can use that information by sending your audience specific marketing campaigns—a series of emails with targeted sales pitches you know your audience will read. Campaigns often feature onboarding email sequences, forms for your audience to fill out, and other interactive elements.

Whether you use email marketing to educate your prospective clients about your offerings, showcase your skills, inform your audience about discounts, or simply keep your audience updated about the value of your brand, it can be a great tool to use for business growth.

Virtuoso Content writes email campaigns that don’t feel overly salesy. We focus on delivering high-value information to your audience. We can help you select offerings, figure out which aspects of your brand to highlight, make recommendations for platforms and scheduling strategies, and more.

eBook Writing and Editing
It’s time to tell your clients that you literally wrote the book on your preferred topic. We’ve got your back.

Your ebook will deliver value to prospective clients—and it’ll do so with unmatched versatility. You can create a pay-per-click campaign to drive downloads, list it as a Kindle offering to drive credibility, or even print copies on demand as a giveaway for conferences or influencers.

As a marketing investment, the shelf life of an ebook can’t be beat. We write and edit ebooks that can generate leads for you—giving you ample ROI for years.

Social Media Content: Posts, Profiles, and More
Whether it’s on LinkedIn, Facebook, or Instagram, your business needs a vibrant social presence. Establishing a profile on these platforms can humanize you, foster connections with clients, and help you drive traffic where you want it—to the services section of your website.

However, it can be tricky to harness the true power of the hashtag—or know how to craft the perfect, irresistible social media caption. That’s where Virtuoso Content comes in. Our writers live and breathe effective internet writing, and that goes for short-form content, too. We can craft standalone bulk updates or build a sequence for you.

Special Projects: Publishing, Editing, Refurbishing
If you need it done, we can make it happen. We live to overcome obstacles for our clients! Whether you need help uploading content, giving it a polish, or making an older offering refreshed and new, we’re in.

Tell us about your project, and we’ll get to work.