From explainer videos to webinars to short-form social content — scripted and optimized to build trust and drive engagement.
Virtuoso’s video services include:
Why is video so important to professionals and business owners alike?
Because it has an exceptional capability: It reveals you as the virtuoso you are.
You also need video because video is the driver of internet engagement.
Video constitutes 82% of all internet traffic, and YouTube is actually the world’s second biggest search engine behind Google.
Websites with videos:
So without video, you aren’t just missing out on the positives. Without video, you’re handicapping yourself. You’ve reduced the visibility for all of the other terrific content you have to share.
The reason that video is so powerful is that it builds a personal connection between you and your audience. It breaks down the walls between you and potential clients.
Because of this, studies have shown that, compared to text or audio formats, video content is:
And each of these—trustworthiness, memorableness, and emotionality—increases your credibility and authority.
With video, clients already feel connected—even loyal to you—before they’ve even met you. You’ve gone from being an authority figure to a trusted authority.
Surveys are finding that, when it comes to video, people are doing more than watching cat videos. They come to video content sources like YouTube specifically because they want to learn something. In one survey, 96% of the recipients reported that they’d used a video explainer to learn about a product or service.
Explainers are terrific ways to find people already looking for information relating to your area of expertise. With an explainer, you are decoding something that others had made feel incomprehensible. So you become someone people can turn to when they are struggling with complex issues.
And with platforms such as YouTube, people can literally see how your insights stack up as superior compared to the others’ in the same field.
In webinars, you can provide a more in-depth explanation of an issue and the related services you provide. Webinars introduce you to potential clients, while they can also be useful opportunities for reconnecting with current or former clients as well.
Webinars can deliver content at scale: Zoom now has webinars that can host from 300 to 1 million attendees.
And they become clients. Zoom says that its average webinar has 308 registrants, and more than half actually attend the seminar.
Researchers have concluded that, if the webinar has a strong call to action (CTA), one in five attendees will heed the call and take that next action. And if the webinar contains two calls to action, then the number who will take a requested action rises to one in four.
With statistics like those, it’s not surprising that businesses are expanding their use of webinars as a major promotion tool.
Compared to textual analysis, AI is behind in searching video content for relevant answers to search queries. For example, while AI may process images, it cannot yet fully understand the actual idea that’s being conveyed or the larger context. (So an AI tool might correctly identify the famed roaring MGM lion as one more cat video but miss the point entirely.)
Given that, it’s important to understand that a video on its own is not the answer.
That’s why Virtuoso prepares additional text descriptions for videos, using SEO keywords and other techniques—to help viewers and algorithms find your content.
At the same time, those descriptors can include additional ways for you to engage with viewers: You can include question–and–answer sessions, offers for eBooks, or other lead magnets in the text that’s attached to the videos.
It’s important to remember that you’re competing with a staggering amount of video content that already exists, and there’s a constant avalanche of new material. YouTube estimates there are 20 million new videos uploaded every day.
Therefore, it’s important to do more than develop content in isolation. Instead, you want to develop ideas while taking into account market assessments, effective use SEOs of AEOs, and other techniques so that your videos break out from the rest.
But you don’t have the re-invent the wheel—having to figure out what makes a video stand out, produce the video, and then promote it.
And frankly, that’s not a good use of your company’s time. Because you’re already a virtuoso in the field. The point of all this is to get more exposure for the expertise you already have—not to force you or your company into learning an entirely new career.
Virtuoso has done thousands of projects for clients. It is human contact, human work, done at scale. We are experts at crafting compelling messages that clients will engage with and remember. And we’re experts at AEO/SEO and more—getting your great work seen.
To get started with your video work, schedule a call with Virtuoso’s Topical Authority team.