Content marketing without a strategy is guesswork. We build the customer segmentation, competitive audits, and editorial plan tied to your business goals.
You’re already a virtuoso in your field. You deserve better than haphazard, ad hoc marketing. You deserve a comprehensive content strategy. You deserve content creation that results in business creation.
Virtuoso will build a content marketing strategy that is aligned with your business goals and your Topical Authority Blueprint. Our strategy services include:
To begin content marketing that makes a difference, schedule a call with Virtuoso’s Topical Authority team.
Too many companies still follow a “throw spaghetti at the wall and see what sticks” approach to content marketing.
But the Spaghetti Wall Approach doesn’t work. It’s too difficult, in real time, to determine why something stuck or fell. And it’s too easy to give up on an initiative and switch to something else. When it’s all said and done, the Spaghetti Wall Approach may be about dumb luck more than anything else.
By contrast, a planned strategy has a huge impact on content marketing success.
Companies with a content strategy better execute their content production and delivery because they know exactly what they’ll be doing and why they’re doing it.
And because they’ve already determined the content that best promotes their goals, they can test and track the efficacy of initiatives, adjusting course as needed.
When you have a coordinated plan of attack, you can build on successful initiatives and use their momentum. Best of all, you can sustain the progress you’ve made over time.
The numbers back this up.
Compared to their spaghetti-throwing peers, companies with a documented content marketing strategy:
The data is clear. Content marketing costs 62% less than traditional marketing and has a bigger bang for those bucks.
It generates 3.5 times more leads and reduces the cost of customer acquisition by half.
And those leads pay off, with increases in sales and revenue.
On average, for every $1 a company invests in content marketing, it earns $3—compared to traditional marketing’s ROI of $1.80.
Traditional marketing can consist of one-shot, bet-the-budget event (e.g., a commercial during the Super Bowl). But the best content marketing should have a strategic approach baked into the content itself.
Frequency and consistency of content placement often determine a content marketing campaign’s success. Posting regularly for a short period is more valuable than irregular posting over a longer timeframe.
And while some companies may be reluctant to repurpose content (i.e., use versions of the same information across multiple channels), repurposing top assets can boost web traffic by 35%.
According to one study, when B2Bs published four long-form articles a month, they closed deals 41% faster.
Still others concluded that, over two years, a high-quality B2B Search Engine Optimization (SEO) campaign can yield an ROI of 748%.
While those numbers may seem surprising, the reality is that B2B buyers now consume 4-13 content elements before they even reach out to a sales contact.
So your potential client may already have most of the information they need to make a deal before they ever pick up the phone.
AI may be creating a lot of trees in forests that no one will ever hear from: 96.55% of webpages get no traffic whatsoever from Google searches.
And when it comes to the results that matter, human-created marketing content outperforms AI:
AI has an advantage in some statistical analysis and may be faster at content creation, but humans are better at writing thought-leadership articles. We’re better at turning experience into expertise. We’re better at making persuasive arguments.
In other words, humans are better than AI when it comes to creating the types of content that turn someone from an expert into a recognized industry leader.
The truth is that developing a solid content marketing strategy isn’t just about marketing. It’s about planning your company’s growth—from current customer segmentation to market expansion.
And that’s how Virtuoso approaches our strategy services. Our goal is the same as yours: We want to establish your authority and your dominance in the market.
And to do so, we bring the tools, data, and experience to create a powerful plan.
Together, we will create social media posts of today and move towards the goal posts of your future.
To learn more, schedule a call with Virtuoso’s Topical Authority team.